{"title":"Branding","description":"","products":[{"product_id":"standoutonline-personal-brand-in-digital","title":"#Standoutonline : Personal Brand In Digital","description":"\u003cspan data-mce-fragment=\"1\"\u003e'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of Recharge\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe inspirational new book from the author of The Million Dollar Blog -- discover how to build an authoritative and authentic personal brand that will change your life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you google yourself, what do you see? Do you blend in with the masses or stand out from the crowd? Are you recognised as a thought-leader in your industry? 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The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.\u003c\/div\u003e \u003cdiv\u003e \t \u003c\/div\u003e \u003cdiv\u003e \tWith all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.\u003c\/div\u003e \u003cdiv\u003e \t \u003c\/div\u003e \u003cdiv\u003e \tThis is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.\u003c\/div\u003e \u003cdiv\u003e \t \u003c\/div\u003e \u003cdiv\u003e \tIt's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.\u003c\/div\u003e \u003cdiv\u003e \t \u003c\/div\u003e \u003cdiv\u003e \tUnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.\u003c\/div\u003e \u003cdiv\u003e \t \u003c\/div\u003e \u003cdiv\u003e \tWe are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. 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However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cdiv align=\"justify\"\u003eReveals the seven key principles that the world's best brands consistently implement \u003c\/div\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cdiv align=\"justify\"\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands \u003c\/div\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cdiv align=\"justify\"\u003eProvides tools and strategies that organizations can start using right away\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp align=\"justify\"\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e is an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e","brand":"John Wiley","offers":[{"title":"Default Title","offer_id":37620522025117,"sku":"9781118611258","price":98.77,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781118611258_b.jpg?v=1623329971"},{"product_id":"successful-brand-management-in-a-week-teach-yourself-teach-yourself-business","title":"Successful Brand Management in a Week: Teach Yourself (Teach Yourself: Business)","description":"\u003cp\u003e\u003c\/p\u003e\u003cp align=\"justify\"\u003eThe ability to manage your brand successfully is crucial to anyone who wants to advance their career.\u003c\/p\u003e \u003cp align=\"justify\"\u003e\u003c\/p\u003e \u003cp align=\"justify\"\u003eWritten by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.\u003c\/p\u003e \u003cp align=\"justify\"\u003e\u003c\/p\u003e \u003cp align=\"justify\"\u003eThe highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.\u003c\/p\u003e \u003cp align=\"justify\"\u003e\u003c\/p\u003e \u003cp align=\"justify\"\u003eSo what are you waiting for? Let this book put you on the fast track to success!\u003c\/p\u003e \u003cp align=\"justify\"\u003eSunday: Determine your brand focus\u003c\/p\u003e \u003cp align=\"justify\"\u003eMonday: Define your brand strategy\u003c\/p\u003e \u003cp align=\"justify\"\u003eTuesday: Express your brand itentity\u003c\/p\u003e \u003cp align=\"justify\"\u003eWednesday: Evolve your brand culture\u003c\/p\u003e \u003cp align=\"justify\"\u003eThursday: Build your employer brand\u003c\/p\u003e \u003cp align=\"justify\"\u003eFriday: The importance of design\u003c\/p\u003e \u003cp align=\"justify\"\u003eSaturday: Sustaining the brand\u003c\/p\u003e","brand":"Teach Yourself","offers":[{"title":"Default Title","offer_id":37620612956317,"sku":"9781444197976","price":23.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781444197976_b.jpg?v=1623330024"},{"product_id":"stop-advertising-start-branding-how-to-build-the-brand-that-will-build-your-business","title":"Stop Advertising Start Branding: How to Build the Brand That Will Build Your Business","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \tTraditional advertising doesn't work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn't going to be the answer. For the global giants aiming to dominate SE Asia's fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: 'Take your money,' he says, 'and put it back in the bank.' He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus' vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results.\u003c\/p\u003e","brand":"MPH Online","offers":[{"title":"Default Title","offer_id":37620994474141,"sku":"9781785892509","price":95.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781785892509_b.jpg?v=1623330222"},{"product_id":"trump-university-branding-101-how-to-build-the-most-valuable-asset-of-any-business","title":"Trump University Branding 101: How to Build the Most Valuable Asset of Any Business","description":"\u003cp\u003eTrump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.\u003cbr\u003e  \u003cbr\u003e In Trump University Branding 101, you'll learn how to:\u003cbr\u003e \u003cbr\u003e * Build a powerful brand that increases the sales and profits of any business\u003cbr\u003e * Launch your entrepreneurial brand\u003cbr\u003e * Manage the differences between service branding and product branding\u003cbr\u003e * Develop a brand for your real estate investments\u003cbr\u003e * Make your brand far more than just a name or logo\u003cbr\u003e * Develop clear positioning and brand strategy\u003cbr\u003e * Successfully communicate your brand\u003cbr\u003e * Choose an appropriate brand name and logo\u003cbr\u003e * Reinvigorate a struggling brand\u003cbr\u003e * Use guerrilla branding for your small business\u003cbr\u003e * Build your own personal brand for career development\u003cbr\u003e * Keep your brand image consistent\u003cbr\u003e * Grow your brand over time\u003cbr\u003e * Use your brand to increase the overall value of your business\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":37621302886557,"sku":"9780470189009","price":89.77,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9780470189009_b.jpg?v=1623330352"},{"product_id":"the-contagious-commandments-1","title":"THE CONTAGIOUS COMMANDMENTS","description":null,"brand":"PORTFOLIO UK","offers":[{"title":"Default Title","offer_id":37721886163101,"sku":"9780241328965","price":89.95,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/4510a223aa3146619d87dc795b61252d.jpg?v=1611898374"},{"product_id":"behind-the-brand-1","title":"Behind the Brand : Stories from some of the most intriguing innovators, entrepreneurs and the reasons behind their success","description":"\u003cspan data-mce-fragment=\"1\"\u003eFor more than a decade, Bryan Elliot hasinterviewed some of the most successful people in the world-Seth Godin, Simon Sinek, Marie Kondo, Kevin O'Leary, Russel Wilson, Danica Patrick, Sir Ken Robinson, Ann Wojiski, Malcolm Gladwell, Kendra Scott-uncovering key insights into their personal journeys.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn early 2008, Bryan Elliott began reaching out to people he admired to create a showthat literally took him (and his audience) behind their brand to learn the secrets oftheir success.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe secret formula for the show is that Elliott goes in the trenches with his audience.Journalists from NPR often try and document similar case studies but lack actualbusiness experience and context. 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And it needs to be more than just an abstract idea: to give your brand life-and a bigger chance of surviving against the competition-you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.\u003c\/span\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":41665274151069,"sku":"9781119748038","price":103.28,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781119748038.jpg?v=1639550938"},{"product_id":"make-your-brand-matter","title":"Make Your Brand Matter: Experience-Driven Solutions To Capture Customers And Keep Them Loyal","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.\u003c\/span\u003e","brand":"John Wiley","offers":[{"title":"Default Title","offer_id":42658083864733,"sku":"9781119860341","price":98.78,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781119860341.jpg?v=1659067296"},{"product_id":"the-next-big-asian-brands","title":"The Next Big Asian Brands","description":"\u003cp data-mce-fragment=\"1\"\u003eAlibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTake a deep dive into Asia's most promising brands, ranging from Korea’s fast-expanding Go Pizza and Singapore’s Kinobi edu-tech platform to Vietnam’s automobile wunderkind, VinFast.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThrough wide-ranging interviews with the brands’ founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eJörg Dietzel\u003c\/span\u003e\u003cspan\u003e has worked with brands for over 30 years - running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017\/18. In 2005, Jörg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. Jörg is the author of\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eTouch: Building Your Brand in the Experience Economy\u003c\/span\u003e\u003cspan\u003e (2020) and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCreate, Connect, Convince\u003c\/span\u003e\u003cspan\u003e (2010).\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e13.34 x 1.27 x 21.59 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Marshall Cavendish","offers":[{"title":"Default Title","offer_id":42715613790365,"sku":"9789815009644","price":69.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9789815009644.jpg?v=1660096333"},{"product_id":"myths-of-branding-2e","title":"Myths of Branding : Dispel the Misconceptions and Become a Brand Expert","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMyths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMyths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eSimon Bailey\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis partner at The Caffeine Partnership, an award-winning strategic consultancy which specialists in brand-led business growth. He is an experienced business leader, consultant and brand specialist who advises CEOs and senior professionals on how to use their brands to drive business growth. Simon Bailey was formerly the European CEO of Interbrand; prior to that he was the UK CEO of WPP agency the Brand Union. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAndy Milligan\u003c\/span\u003e\u003cspan\u003e is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues and as well as \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eUncommon Practice\u003c\/span\u003e\u003cspan\u003e, he is co-author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDon't Mess with the Logo\u003c\/span\u003e\u003cspan\u003e and author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBrand it Like Beckham.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cspan class=\"a-text-italic\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e5.98 x 0.79 x 9.13 inches\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":43082813767837,"sku":"9781398608153","price":49.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9781398608153.jpg?v=1666751996"},{"product_id":"go-luck-yourself","title":"Go Luck Yourself : 40 ways to stack the odds in your brand's favour","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLuck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eGo Luck Yourself\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAndy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHe’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWritten in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNow Go Luck Yourself…\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cspan\u003eAndy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row and Andy has been named the country’s top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so he’s donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e5.5 x 0.55 x 8.45 inches\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":43171655254173,"sku":"9780857198884","price":89.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/products\/9780857198884.jpg?v=1669082546"},{"product_id":"the-branding-book-how-to-build-a-profitable-and-resilient-brand","title":"The Branding Book: How To Build A Profitable And Resilient Brand","description":"\u003cp\u003e\u003cspan\u003eMost businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products\/services through branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cspan\u003eDan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). 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Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity--skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable--\u003c\/p\u003e","brand":"MPHOnline.com","offers":[{"title":"Default Title","offer_id":43464649179293,"sku":"9780762475827","price":131.95,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_e8cf0282-9d47-4531-b61d-13d837c0329c.jpg?v=1691173635"},{"product_id":"brand-stretch-why-1-in-2extensions-fail-and-how-to-bea","title":"BRAND STRETCH:WHY 1 IN 2EXTENSIONS FAIL AND HOW TO BEA","description":"","brand":"JOHN WILEY","offers":[{"title":"Default Title","offer_id":43533931577501,"sku":"9780470862117","price":193.27,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_740cae5b-e1b2-48c7-b124-3a2c51d9adf6.jpg?v=1692361815"},{"product_id":"the-pirate-inside-building-achallenger-brand-culture","title":"THE PIRATE INSIDE:BUILDING ACHALLENGER BRAND CULTURE","description":"","brand":"JOHN WILEY","offers":[{"title":"Default Title","offer_id":43533957824669,"sku":"9780470860823","price":179.77,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_b063c42b-73a0-4e69-a821-381bc542daeb.jpg?v=1692361613"},{"product_id":"the-brand-gym-a-practicalworkout-for-boosting-brand-and","title":"THE BRAND GYM:A PRACTICALWORKOUT FOR BOOSTING BRAND AND","description":"","brand":"JOHN WILEY","offers":[{"title":"Default Title","offer_id":43535036678301,"sku":"9780470847107","price":157.27,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_38cc0426-88e4-494e-9e47-041bbba5d014.jpg?v=1692361818"},{"product_id":"the-road-to-luxury-the-evolution-markets-strategies-of-lu","title":"THE ROAD TO LUXURY: THE EVOLUTION MARKETS \u0026 STRATEGIES OF LU","description":"","brand":"JOHN WILEY","offers":[{"title":"Default Title","offer_id":43536710598813,"sku":"9780470830024","price":269.77,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_137b6ff3-ecf5-42e2-810b-0da993eb0bfd.jpg?v=1692360757"},{"product_id":"the-brutal-truth-about-asian-branding-and-how-to-break-the","title":"THE BRUTAL TRUTH ABOUT ASIAN BRANDING: AND HOW TO BREAK THE","description":"","brand":"JOHN WILEY","offers":[{"title":"Default Title","offer_id":43537737154717,"sku":"9780470826478","price":170.78,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/Jacket_f66e2357-178a-4222-bdd5-eb46b61f8529.jpg?v=1692358710"}],"url":"https:\/\/mphonline.com\/collections\/branding.oembed?page=4","provider":"MPHOnline.com","version":"1.0","type":"link"}