Business Plans that Work: A Guide for Small Business

Turn ideas into profit The blueprint for persuasive business plans The tough economy has become difficult to handle for everyone and for innovative entrepreneurs, it's an especially challenging time to execute their ideas and plans. That's why it's essential to identify and shape ideas and opportunities correctly to ensure the most successful outcome. Business Plans that Work, 2E provides the must-have, easy-to-follow template that shows you how to write, adapt, focus, and revise a persuasive business plan that converts into profits and attracts top talent—helping you assess your strengths and what needs to be done to make your plan work. Fully revised and updated second edition includes: Updates on social media and how to use this tool to your benefit Company case study to illustrate the step-by-step process. Presentation slide deck and easy-to-follow steps for articulating your idea to stakeholders, potential employees and customers. Updated statistics, facts, references and appendices By using the proven framework (the Timmons Model) to identify opportunities, you'll be able to recognize and avoid common pitfalls in creating a business plan and take your ideas to the next level. Written by top experts in the field, Business Plans That Work, 2E will continue to be a must have for any entrepreneur or small business owner.