Growth IQ: Master the 10 Paths to Grow Your Business

ISBN: 9781529004694
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RM74.90
Product Details

Publisher,Pan Macmillan
Publication Date,
Format, Paperback
Weight, 420 g
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Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.

'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.'
Seth Godin, author of Linchpin

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

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