Publisher: Penguin Books
Weight: 420 g
From the author of "Emergence" and "The Ghost Map", Steven Johnson's "Where Good Ideas Come From: The Seven Patterns of Innovation" identifies key principles that are the driving force of creativity.
Learn how: a slow hunch can be much more valuable than a Eureka moment; the connected 'hive mind' is smarter than the lone thinker; where you think matters just as much as what you're thinking; and, the best ideas come from building on the ideas and inventions of others. From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration.
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