Blink

ISBN: 9780316057905
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RM46.95
Product Details

Publisher,Hachette Book Group USA
Publication Date,
Format, Paperback
Weight, 300 g
No. of Pages,

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

Customer Reviews

Based on 6 reviews
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C
Chan See Toh
excelllent

The way we make decisions and how we make them in a second is not as it seems. The book explains how the brain does the decisions using neuroscience and psychology.

E
Emma
Blink

Very easy read, basic point is given away in the title: decisions made in the blink of an eye are often pretty well judged. The book describes with some interesting examples how your subconcious processes information to make decisions. It helps think about how to make the most of this technique when under pressure. The smallest sign of intuition or foresight is explained here and can save you a lot of trouble. As it's been already mentioned: "You'll never think about thinking in the same way again." You never regret buying this book. Really recommended!

A
Amin
Recommended

The book certainly brought up a lot of interesting ideas and did a good job of discussing the different elements that go into the snap decisions that we make every day.

S
Shakir
Don't Think

We should not thinking things to much on our daily life. Dont spend your time on keep analysing everything. We should learn how to pay attention on ourself. Our instinct and first impressions usually works to easier the process and decisions.

M
Maira Mohid
Thumbs up 👍🏻

What I got from Blink is that there is a lot to our instant thoughts and feelings and many times much more than we give them credit. The traditional wisdom is to plan and make huge weighty decisions based on every single bit of information that we have at our fingertips.