Contagious Selling: How To Turn a Connection Into a Relationship That Lasts a Lifetime

The breakthrough referral method that converts leads into customers--and customers into "repeat" customers!

Getting leads isn't a goal; it's just the first step in building mutually beneficial business relationships. In "Contagious Selling," sales pros, consultants, and customer service reps will discover vital tools for winning and keeping even today's highly sophisticated customers.

David Rich, a top expert on persuasion and motivation, offers a practical new approach to being "captivating." Here, Rich demonstrates the art, science, and secrets of captivation, including: ways to put customers at ease; how to sell without sounding self-serving; ways to manage the transition from captivation to cultivation; and other vital skills to make customers not just loyal, but "competition-proof."

David Rich is founder and President of Rich Ideas, a speaking and corporate education company dedicated to inspiring people to be "contagious." David's writings have appeared in numerous national and trade magazines and he is the author of "How to Click With Everyone, Anytime."