Dataclysm:Who We Are (When We Think No One's Looking)
Author: Rudder, Christian
ISBN: 9780007494415
RM74.90
Publisher,Fourth Estate
Publication Date,
Format, Paperback
Weight,
No. of Pages,
An irreverent, provocative and visually fascinating look at what our online lives reveal about who we really are and how this deluge of data will transform the science of human behaviour. Big Data is used to spy on us, hire and fire us and sell us things
