{"product_id":"a-story-is-a-deal","title":"A Story Is a Deal: How to Use the Science of Storytelling to Lead, Motivate and Persuade","description":"\u003cp\u003e\u003cstrong\u003eIn this highly anticipated follow-up to the \u003cem\u003eSunday Times\u003c\/em\u003e bestseller \u003cem\u003eThe Science of Storytelling\u003c\/em\u003e, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003cem\u003eA Story is a Deal\u003c\/em\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.\u003c\/p\u003e\n\u003cp\u003eWith examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003cem\u003eA Story is a Deal\u003c\/em\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Little, Brown","offers":[{"title":"Default Title","offer_id":46554841415837,"sku":"9780349437248","price":114.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9780349437248.jpg?v=1756446477","url":"https:\/\/mphonline.com\/products\/a-story-is-a-deal","provider":"MPHOnline.com","version":"1.0","type":"link"}