{"product_id":"apple-the-first-50-years","title":"Apple: The First 50 Years","description":"\u003cp\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.\u003c\/p\u003e\n\u003cp\u003eOver the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products―Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch―that married advanced technology with beauty, simplicity, and fine design.\u003c\/p\u003e\n\u003cp\u003eDeeply researched and lavishly illustrated, \u003cem\u003eApple: The First 50 Years\u003c\/em\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.\u003c\/p\u003e\n\u003cp\u003eBursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Simon \u0026 Schuster UK","offers":[{"title":"Default Title","offer_id":47628817662109,"sku":"9781398561960","price":229.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/41mmUUuCRfL._SL1080.jpg?v=1775209210","url":"https:\/\/mphonline.com\/products\/apple-the-first-50-years","provider":"MPHOnline.com","version":"1.0","type":"link"}