{"product_id":"bag-man","title":"Bag Man","description":"\u003cp\u003eThe longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.\u003c\/p\u003e\n\u003cp\u003eLew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.\u003c\/p\u003e\n\u003cp\u003eBag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership—how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.\u003c\/p\u003e\n\u003cp\u003eSumming up Coach's philosophy in three words—\"magic plus logic\"—Bag Man shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:\u003c\/p\u003e\n\u003cp\u003eDesign and market products people love\u003cbr\u003eBuild a roster of talent and a performance-driven culture\u003cbr\u003eDrive strategies that pair a brand's unique value with the right market opportunities\u003cbr\u003eScale the business to achieve next-level organic growth\u003cbr\u003eOperate as a respected public company\u003c\/p\u003e","brand":"HARVARD BUSINESS REVIEW PRESS","offers":[{"title":"Default Title","offer_id":47082241360029,"sku":"9798892790727","price":169.95,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9798892790727_mph.jpg?v=1762830594","url":"https:\/\/mphonline.com\/products\/bag-man","provider":"MPHOnline.com","version":"1.0","type":"link"}