{"product_id":"blink-the-power-of-thinking-without-thinking-malcolm-gladwell-9780316057905","title":"Blink: The Power of Thinking Without Thinking","description":"\u003cp\u003eRash, impetuous, hasty, careless -- snap judgments conjure up a troubling list of negatives. But \u003cem\u003eTipping Point\u003c\/em\u003e author Malcolm Gladwell, aware that the flip side of a snap judgment is a brilliant intuitive act, set out to discover what underlies our gut decisions, exploring when we can (and should) trust them even whether we can learn to make good ones. From recognizing a brilliant French horn soloist to avoiding another Amadou Diallo shooting, he offers surprising insights into the power of the unconscious to get it right.\u003c\/p\u003e\n\u003cp\u003eBlink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of \"\u003cem\u003eThe Tipping Point\u003c\/em\u003e\", campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of \"thin slices\" of behavior. The key is to rely on our \"adaptive unconscious\"--a 24\/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.\u003c\/p\u003e\n\u003cp\u003eGladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us \"mind blind,\" focusing on the wrong cue leaves us vulnerable to \"the Warren Harding Effect\" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the \"dark side of blink,\" he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.\u003c\/p\u003e\n\u003cp\u003e********************\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eMalcolm Gladwell (Author)\u003cbr\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eMalcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.\u003c\/span\u003e\u003c\/p\u003e","brand":"Back Bay Books","offers":[{"title":"Default Title","offer_id":37795280912541,"sku":"9780316057905","price":45.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9780316057905.jpg?v=1749609113","url":"https:\/\/mphonline.com\/products\/blink-the-power-of-thinking-without-thinking-malcolm-gladwell-9780316057905","provider":"MPHOnline.com","version":"1.0","type":"link"}