Bursting Fixed Mindsets

Though female entrepreneurship is growing, more needs to be done to grow this pool of talent. Nothing should stop women from self-empowerment via entrepreneurship. In many cases, it is a question of courage.

In this book, Freda Liu presents the stories of courageous and remarkable women entrepreneurs who defied the odds to build their brands in Malaysia, in sectors from fashion and food to education and healthcare. Each story comes with a unique takeaway—the important lessons these women learnt and key factors that made their ventures successful.

BURSTING FIXED MINDSETS was written to dispel the stubborn notion that a woman’s place is in the home, not at the head of a business. The thriving woman entrepreneur is not a myth. Capable women do exist and some of them are right on our doorstep.