{"product_id":"click-1","title":"Click: How to Make What People Want","description":"\u003cp\u003e\u003cstrong\u003eEver had a good idea but didn’t know how to begin? The \u003cem\u003eNew York Times\u003c\/em\u003e bestselling authors of \u003cem\u003eSprint \u003c\/em\u003ereveal the smart way to start ambitious projects.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEvery big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?\u003c\/p\u003e\n\u003cp\u003eAs designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. \u003cem\u003eClick \u003c\/em\u003eis their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.\u003c\/p\u003e\n\u003cp\u003eBuilding on their bestselling book \u003cem\u003eSprint\u003c\/em\u003e, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edefining the basics of a project\u003c\/li\u003e\n\u003cli\u003edifferentiating it from the competition\u003c\/li\u003e\n\u003cli\u003echoosing the best approach\u003c\/li\u003e\n\u003cli\u003eand proving your strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCompressing six months of strategy development into just two days, \u003cem\u003eClick \u003c\/em\u003ewill help any team start successful new projects, quickly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Torva UK","offers":[{"title":"Default Title","offer_id":46654844895389,"sku":"9781911709879","price":113.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781911709879.jpg?v=1756369337","url":"https:\/\/mphonline.com\/products\/click-1","provider":"MPHOnline.com","version":"1.0","type":"link"}