{"product_id":"concise-advice-the-smart-marketing-book","title":"Concise Advice: The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies","description":"\u003cp\u003eThis book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.\u003c\/p\u003e\n\u003cp\u003eWith crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, \u003cem\u003eThe Smart Marketing Book\u003c\/em\u003e has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cp\u003eDan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of \u003cem\u003eThe Smart Advertising Book\u003c\/em\u003e, \u003cem\u003eThe Smart Branding Book\u003c\/em\u003e and \u003cem\u003eThe Soft Skills Book\u003c\/em\u003e (Concise Advice Series, LID). He lives in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lid Publishing","offers":[{"title":"Default Title","offer_id":46620166979741,"sku":"9781915951717","price":67.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781915951717.jpg?v=1756374854","url":"https:\/\/mphonline.com\/products\/concise-advice-the-smart-marketing-book","provider":"MPHOnline.com","version":"1.0","type":"link"}