{"product_id":"customer-360-how-data-ai-and-trust-change-everything","title":"Customer 360: How Data, AI, and Trust Change Everything","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eand get your organization ready for AI agents like Agentforce\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/span\u003e\u003cspan\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eOrganizing data around customers, prospects, and accounts―even if that data comes from many different sources in different formats\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor business leaders, executives, managers, and entrepreneurs, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/span\u003e\u003cspan\u003e is an essential read to understand and connect technology, people, processes, and strategy―truly the future of customer engagement―and leave competitors wondering what just happened.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46424820678813,"sku":"9781394273614","price":107.56,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781394273614_MPH.jpg?v=1738556802","url":"https:\/\/mphonline.com\/products\/customer-360-how-data-ai-and-trust-change-everything","provider":"MPHOnline.com","version":"1.0","type":"link"}