{"product_id":"every-screen-on-the-planet-the-secret-story-of-tiktok","title":"Every Screen on the Planet: The Secret Story of TikTok","description":"\u003cp\u003e\u003cb\u003eIt’s on your phone. It’s on your children’s phones. It’s on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world’s most addictive app lies ruthless ambition and a global war for control.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is the dramatic, untold story of TikTok.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCharting its rise from obscurity into the world’s most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world.\u003c\/p\u003e\u003cp\u003eBut there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White – a Harvard-trained lawyer and investigative reporter – revealed that Chinese engineers could access Americans’ private information, a team of ByteDance employees even used the app to track her location.\u003c\/p\u003e\u003cp\u003eBased on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, \u003ci\u003eEvery Screen on the Planet\u003c\/i\u003e reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world’s mo­­­­st valuable – and dangerous – commodity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MACMILLAN BUSINESS","offers":[{"title":"Default Title","offer_id":48783604711581,"sku":"9781035049288","price":79.9,"currency_code":"MYR","in_stock":false}],"url":"https:\/\/mphonline.com\/products\/every-screen-on-the-planet-the-secret-story-of-tiktok","provider":"MPHOnline.com","version":"1.0","type":"link"}