GO For It! A Roller-Coaster Public Relations Adventure
GO For It! is the memoirs of lifelong public relations man Michael de Kretser, who has travelled the globe to establish offices in various countries and was responsible for the wild and wacky—but thoroughly effective—campaigns for some of the world's biggest brands. If you work in public relations, or aspire to do so, GO For It! —written with the same gung-ho attitude he exhibited throughout his brilliant career—is essential reading.
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