{"product_id":"hbrs-10-must-reads-on-marketing-updated-expanded","title":"HBR's 10 Must Reads on Marketing, Updated \u0026 Expanded","description":"\u003cp\u003e\u003cstrong\u003ePut customers at the core of your business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003cem\u003eHarvard Business Review\u003c\/em\u003e articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n\u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n\u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n\u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n\u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n\u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis collection of articles includes \"Marketing Myopia,\" by Theodore Levitt; \"Net Promoter 3.0,\" by Fred Reichheld, Darci Darnell, and Maureen Burns; \"Analytics for Marketers,\" by Fabrizio Fantini and Das Narayandas; \"Personalization Done Right,\" by Mark Abraham and David C. Edelman; \"What Psychological Targeting Can Do,\" by Sandra Matz; \"Why CMOs Never Last,\" by Kimberly A. Whitler and Neil A. Morgan; \"Are Your Marketing and Sales Teams on the Same Page?,\" by Kelsey Raymond; \"How AI Can Power Brand Management,\" by Julian De Freitas and Elie Ofek; \"Attract New Customers Without Alienating Your Old Ones,\" by Ryan Hamilton and Annie Wilson; \"Does Influencer Marketing Really Pay Off?,\" by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; \"The Right Way to Build Your Brand,\" by Roger L. Martin, Jann Schwarz, and Mimi Turner; \"Is Your Marketing Organization Ready for What's Next?,\" by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.\u003c\/p\u003e\n\u003cp\u003eHBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003cem\u003eHarvard Business Review\u003c\/em\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003c\/p\u003e\n\u003cp\u003eThis Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":47602116329629,"sku":"9798892793049","price":124.5,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9798892793049_995d9ccf-8570-4ab6-ab63-f558eba8267a.jpg?v=1775024142","url":"https:\/\/mphonline.com\/products\/hbrs-10-must-reads-on-marketing-updated-expanded","provider":"MPHOnline.com","version":"1.0","type":"link"}