Marketing Halal: Creating New Economy, New Wealth
Marketing Halal is a book unlike any marketing book you've ever read. The concept of “halal” itself is very little understood. Most people think it only refers to prohibited meats but halal is a lot more holistic than that and once you understand halal toyyibban (what is permissible and wholesome), you will realize that halal as a concept could be appealing to both Muslims and non-Muslims. How do you achieve that fine balance between marketing halal to both demographics and making the product equally appealing to both?
Entrepreneur Liow Ren Jan teaches you what he has learned through real-world, practical experiences and guides you through a journey that he himself has gone through in starting up, running and marketing a halal food business. The tips, experience and insights he has to share will be indispensable to anyone considering venturing into the fast-growing halal industry.
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