No Forms. No Spam. No Cold Calls. (Revised and Updated Edition)
Author: L Conant
ISBN: 9781119982876
RM116.78
PublisherJohn WileyPublication DateFormat PaperbackWeight No. of Pages
You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover:
- Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities
