{"product_id":"pattern-breakers-1","title":"Pattern Breakers","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003ePattern Breakers\u003c\/span\u003e\u003cspan\u003e had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded – X (formerly Twitter), Twitch and Okta, for example – took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?\u003cbr\u003e\u003cbr\u003eWhat Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.\u003cbr\u003e\u003cbr\u003eWith intriguing and entertaining storytelling based on a lifetime of experience, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePattern Breakers\u003c\/span\u003e\u003cspan\u003e vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that may initially seem unworthy – and even idiotic – end up radically changing how people live.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MACMILLAN BUSINESS","offers":[{"title":"Default Title","offer_id":47095471603869,"sku":"9781035055098","price":79.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781035055098_mph.jpg?v=1762827547","url":"https:\/\/mphonline.com\/products\/pattern-breakers-1","provider":"MPHOnline.com","version":"1.0","type":"link"}