{"product_id":"proof-the-uncertain-science-of-certainty","title":"Proof: The Uncertain Science of Certainty","description":"\u003cp\u003e\u003cstrong\u003eHow do we know what's true? The author of the bestselling \u003cem\u003eThe Rules of Contagion\u003c\/em\u003e searches over two thousand years of history and science to find out.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHow do we establish what we believe? And how can we be certain that what we believe is true? And, assuming we are certain that what we believe is true, how do we convince other people that it is true?\u003c\/p\u003e\n\u003cp\u003eFor over two thousand years, from the Medieval Arabic world to the midst of the COVID-19 pandemic, scientific progress has relied on different methods of establishing fact from fiction. Achieve logical perfection and be rewarded with ultimate, universal truth. But there is far more to proof than axioms, theories and laws: when demonstrating that a new medical treatment works, persuading a jury of someone's guilt, or deciding whether you trust a self-driving car or a financial transaction, the weighing up of evidence is far from simple.\u003c\/p\u003e\n\u003cp\u003eTo navigate proof, we must reach into a thicket of errors and biases, embrace uncertainty, to discern between truth and falsehood - never more so than when previously relied-upon methods fail. In \u003cem\u003eProof\u003c\/em\u003e, bestselling author, statistician and epidemiologist Adam Kucharski spans science, politics, philosophy and economics, to explore how truth emerges - and why it falters.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cp\u003eAdam Kucharski is a professor at the London School of Hygiene \u0026amp; Tropical Medicine. A mathematician by training, his work on global outbreaks has included Ebola, Zika and COVID-19, and he has produced real-time analysis for multiple governments and health agencies. He is a TED senior fellow and winner of the 2016 Rosalind Franklin Award Lecture and the 2012 Wellcome Trust Science Writing Prize. The author of \u003cem\u003eRules of Contagion\u003c\/em\u003e, his writing has appeared in the \u003cem\u003eObserver\u003c\/em\u003e, \u003cem\u003eFinancial Times\u003c\/em\u003e, \u003cem\u003eWired \u003c\/em\u003eand \u003cem\u003eNew Statesman\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Profile Books","offers":[{"title":"Default Title","offer_id":46647673028765,"sku":"9781788169080","price":149.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781788169080.jpg?v=1761199754","url":"https:\/\/mphonline.com\/products\/proof-the-uncertain-science-of-certainty","provider":"MPHOnline.com","version":"1.0","type":"link"}