{"product_id":"the-22-immutable-laws-of-branding","title":"The 22 Immutable Laws of Branding","description":"\u003cp\u003eThe only way to stand out in today's—and tomorrow's—cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding—organised in a short, pithy book that can be read and digested in as brief a time as an airplane ride.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Profile Books","offers":[{"title":"Default Title","offer_id":47334584680605,"sku":"9781861976055","price":74.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781861976055.jpg?v=1761119669","url":"https:\/\/mphonline.com\/products\/the-22-immutable-laws-of-branding","provider":"MPHOnline.com","version":"1.0","type":"link"}