{"product_id":"the-creative-shift","title":"The Creative Shift","description":"\u003cp\u003eAn \"essential\" (Frederick W. Smith, founder and executive chairman, FedEx) brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual\u003c\/p\u003e\n\u003cp\u003eHow can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?\u003c\/p\u003e\n\u003cp\u003eAndrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business unusual. Most companies focus on the former, while giving lip service to the latter. In The Creative Shift, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:\u003cbr\u003eDeveloping a common language to convey when a creative shift is needed;\u003cbr\u003eGenerating an array of possibilities and applying them onto your problem until something clicks;\u003cbr\u003eManaging unhelpful personality traits;\u003cbr\u003eProperly incentivizing and protecting creative contributions;\u003cbr\u003eGetting out into the world to “forage” for ideas.\u003c\/p\u003e","brand":"Basic Venture","offers":[{"title":"Default Title","offer_id":47054468382877,"sku":"9781541705241","price":165.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781541705241_mph.jpg?v=1762835453","url":"https:\/\/mphonline.com\/products\/the-creative-shift","provider":"MPHOnline.com","version":"1.0","type":"link"}