{"product_id":"the-slingshot-formula-how-angry-birds-launched-their-way-from-indie-game-to-global-icon","title":"The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon","description":"\u003cp\u003eThe Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.\u003c\/p\u003e\n\u003cp\u003eIn 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company...\u003c\/p\u003e\n\u003cp\u003eOver the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.\u003c\/p\u003e","brand":"John Murray","offers":[{"title":"Default Title","offer_id":47275393646749,"sku":"9781399819923","price":114.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/7575\/1837\/files\/9781399819923_mph.jpg?v=1762847351","url":"https:\/\/mphonline.com\/products\/the-slingshot-formula-how-angry-birds-launched-their-way-from-indie-game-to-global-icon","provider":"MPHOnline.com","version":"1.0","type":"link"}