FUNDAMENTALS OF MICROECONOMICS

Fundamentals of Microeconomics is a text for Microeconomics, which is a core subject for undergraduate and diploma students pursuing courses in Business and various other courses such as engineering, computer sciences, architecture, management and many more. This book covers a wide range of essential concepts and theories in the subject of Microeconomics including demand and supply, market equilibrium, elasticity, consumer choice theory, cost theory, theory of production, theory of the firm, rent, interest and profit, perfect competition and oligopoly.  The coverage and structure of the book have been designed taking into account the syllabi of all Microeconomics courses prescribed by the higher education institutions/universities in Malaysia.     Clearly written in a student-friendly manner, the text is relatively consice and useful for readers who often have difficulty in understanding the microecomic concepts and at the same time, solid and sensibly challenging for students majoring in Economics. This book is also packed with illustrations and diagrams that are altogether functional and relevant to the theories presented. The rich incorporation of local case studies within chapters is aimed to do an effective job of complementing the text particularly for the students of Malaysia and other Asian countries. This book also comes with several additional features such as Concepts for Review, Test Questions, Web Exercises and What Next? for each chapter to ensure readers conclude the chapters with both confidence and excellent clarity.