24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

In every industry, there are companies that take off. They
effortlessly hire talented people, attract loyal customers,
create cool products and make lots of money. These
companies seem to stand out and scale up quickly
with support from investors, partners and the media.
Sadly, most companies don’t perform this way. Most
entrepreneurs aren’t building anything of value. They
work hard, make sacrifices, struggle, dream, plan and
strive, but in the end, it doesn’t pay off. This book sets
out a method for building a business that becomes a
valuable asset. It focuses you on transforming your
organisation into something scalable, digital, fun and
capable of making an impact. It’s time to, stand out,
scale up and build a business that has a life of its own.
Start now by reading this book.
“This book is a powerful new look at how to build;a
business that makes an impact in the world.”
Paul Lindley, Founder of Ella’s Kitchen
“24 Assets offers a fresh look at how to advance your
business in the digital age. If you want a business that
scales and achieves value, you’ll need to develop the
business assets prescribed in this book.”
Dale Murray CBE, Entrepreneur and Angel Investor
“Now is the time to build businesses that have a huge
impact. That means becoming successful and making
a difference beyond philanthropy - it’s about embedding
values to build value. This book shows you how to do
both.”