27 Powers of Persuasion - Simple Strategies to Seduce Audiences & Win Allies
ISBN: 9780735204591
RM79.95
Publisher,Prentice Hall
Publication Date,
Format, Paperback
Weight,
No. of Pages, 204
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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With provocative excerpts from focus groups and courtroom testimony and behind-the-scenes insights from top political operatives, a guide to the art of persuasion explains how to unite with an audience, not conquer it; use language that lets people agree with you on their terms; get people to feel good about seeing things your way; and much more.
