A Business Guide for Beginners: Venture into the Business World with a Recipe for Success

Are you considering taking up a career in the business industry, maybe starting up your own business or studying business? If so, the first step in your journey is gaining the knowledge of what business is actually all about.​

A Business Guide for Beginners is the only guide you’ll need to get to grips with the basics, with content including:

• Broad introduction to the basics of business
• Guides to the main functional areas of a company, including people management, operations and finance
• Step by step guide to the practical stages of starting a business
• Comparing different business strategies
• Examining business ethics
• A to Z of key business terms

Using this business ‘primer’ to guide your ideas, understand your motivations and structure your work, you'll build your own recipe for Business Success as you approach your first venture into the business world.

About the Author

Des O’Keeffe has a BA in Classics from The University of Durham and an MBA from The University of Bradford. During a 30-year financial career he worked in a variety of well-known companies in the UK before moving to Central Europe with the Calor Group. He helped to set up Tesco’s Hungarian operation as their Financial Director. Des has been teaching since 2003. He teaches business English at a major language school in Portsmouth and has also taught finance on the MBA course at the Technical University in Riga, Latvia.

Dimensions: 12.9 x 1.27 x 19.81 cm