A New Way to Think
Author: Martin, Roger L.
ISBN: 9781647823511
RM141.00
Publisher,Harvard Business Review Press
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 256
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
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Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again-with greater enthusiasm.
Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?-his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.
Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?-his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.
