Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Paperback

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Sale priceRM67.92 Regular priceRM79.90
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Only 4 units left, delivery 5-9 days during FMCO/EMCO

Product details:

Publisher: Custom House

ISBN: 9780062388421

Format: Paperback

Weight: 420 g

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Brandon Lim
The idea of Psycho-Logic is the key to success in all creative industries

Many issues are logic-proof, be it politics, marketing and that's why it is important to understand this term coined by the author - Pyscho-Logic. Magic and logic can't exist together. Highly recommended this book if you are from the creative industries.

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