Alibaba's World: How One Remarkable Chinese Company is Revolutionizing Global Business
Publisher,Palgrave Macmillan
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,
In September 2014, a bombshell IPO took the world by storm. Raising $25 billion, it was the largest ever---bigger than Google's, Facebook's, and Twitter's combined. Yet most Americans still have never heard of the company behind it. That's about to change. The chinese e-cpmmerce giant Alibaba, founded in 1999, has quietly built a customer base larger than Amazon's, making it the world's largest e-commerce company. Now it's going global. with huge implications for business everywhere.
And the best man to explain the phenomenon to the West is Porter Erisman, one of the few Americans to work at the company in its formative years alongside its founder, Jack Ma. He takes us back to the start-up phase to show how Ma, a charismatic Chinese schoolteacher, rose from obscurity to lead a commercial revolution.