All Business Is Local
Author: Quelch, John and Jocz, Katherine
ISBN: 9781591844655
RM79.95
Publisher,Portfolio US
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
Two marketing experts combine data and anecdotes to describe why physical place is still important in the virtual and global marketplace and explain how to leverage neighborhood locations to influence customers and increase sales. 12,500 first printing.
