American Wheels, Chinese Roads: The Story of General Motors in China
Author: Dunne,Michael
ISBN: 9780470828618
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RM134.77
Publisher,JOHN WILEY
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Weight, 420 g
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Valuable lessons for any company that wants to do business in China American Wheels, Chinese Roads is the story of General Motors' remarkable triumphs and reversals in the China automotive market, where it is the leading foreign brand. The book reveals what GM has done right and what its prospects are for the years ahead, as well as how GM and its Chinese partner work to shape the future.