An Introduction to Global Media for the Twenty-first Century
Author: Mj?s, Ole J.
ISBN: 9781350348714
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Title
RM928.20
Publisher,Bloomsbury USA Academic
Publication Date,
Format, Hardcover
Weight, 544.31 g
No. of Pages, 255
A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape--