
The Art of Woo - Using Strategic Persuasion to Sell Your Ideas (Reprint)
Author: Shell, G. Richard/ Moussa, Mario
ISBN: 9780143114048
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RM89.50
Publisher,Penguin US
Publication Date,
Format, Paperback
Weight, 272.16 g
No. of Pages, 312
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.