The B2B Marketing Handbook : Selling Products and Services to Businesses in a Multichannel Marketplace
Author: W. Bly, Robert
ISBN: 9781642011418
RM129.90
Publisher,Entrepreneur Press
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Learn how to:
- Develop a clear business marketing vision
- Position your business and services strategically
- Research your market and target your ideal client
- Integrate online and offline marketing
- Put measurements in place to assess marketing tactics
- Create an effective implementation schedule
- Review and troubleshoot for future success and growth
