The B2B Marketing Handbook : Selling Products and Services to Businesses in a Multichannel Marketplace

ISBN: 9781642011418
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RM129.90
Product Details

Publisher,Entrepreneur Press
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Learn how to:
  • Develop a clear business marketing vision
  • Position your business and services strategically
  • Research your market and target your ideal client
  • Integrate online and offline marketing
  • Put measurements in place to assess marketing tactics
  • Create an effective implementation schedule
  • Review and troubleshoot for future success and growth

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