Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Author: Morris, Jim
ISBN: 9781632651846
RM89.90
PublisherCareer PressPublication DateFormat PaperbackWeight No. of Pages 254
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
