Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Author: Morris, Jim
ISBN: 9781632651846
RM89.90
Publisher,Career Press
Publication Date,
Format, Paperback
Weight,
No. of Pages, 254
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
