Big Picture Strategy : The Six Choices That Will Transform Your Business
Author: Dapena-Baron, Marta
ISBN: 9781119712060
RM89.78
Publisher,John Wiley & Sons
Publication Date,
Format, Hardcover
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No. of Pages,
The traditional view of business strategy is that business growth requires finding wide-open market spaces, developing diverse breakthrough innovations, and achieving many "must-wins." The problem with the "more-is-better" view of strategy is that it generates complexity and scatters focus. We struggle to stretch our teams and our resources to address a long list of priorities and ultimately end up with little differentiation for our brands. Our tools are to blame for our lack of focus: strategy frameworks in use today offer comprehensive categorizations of topics, but they lack a systematic approach to drive choice.
