Blockbusters
Author: Elberse, Anita
ISBN: 9780571309221
RM103.50
Publisher,Faber
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Kindly ask our staff if you cannot locate the shelf.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
