Publisher: Perwira Niaga Malaysia
Weight: 420 g
With the ever-changing economy, the mushrooming of retail outlets and the fickleness of today's consumers, retailing is an extremely competitive industry.
To succeed, a retail player needs to be creative and innovative. This is something the management of Perwira Niaga Malaysia (PERNAMA), or the Armed Forces Trading Corporation of Malaysia, understands only too well.
Born to Serve, Built to Last: The PERNAMA Story: Secrets of Malaysia's Home-grown Retail Chain is the inside story of how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983.
This book chronicles PERNAMA's journey and transformation over the years.
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