Brand Leadership 2014
Author: Raghunath
ISBN: 9789671040720
RM39.00
Publisher,Collaboration of MPH Group Magazine (MGM), MIM and Brand Edge
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Its a compendium that is replete with ideas, cases ,view-points, facts and information from top notch brand practitioners, brand consultants, media agencies, research agencies and more....'
"Today the customer is king, queen, prince, princess, creator and adjudicator of what your brand is about. So more than ever we need clarity and guidance on how to develop and manage our brands and this book is a treasure trove of insight and wisdom from some of the best brains in the business.",
Nigel Smith Group CEO, DIA Brand Consultants Singapore Malaysia.
