Brutal Simplicity of Thought: How It Changed the World
Author: Lord Saatchi
ISBN: 9780091957025
RM36.90
Publisher,Ebury Press
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency.
Simplicity looks easy. It's not. It's easier to complicate than simplify.
Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world -- from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Simplicity looks easy. It's not. It's easier to complicate than simplify.
Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world -- from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
