Business is People: The Matsushita Spirit

Business Is People is the English-language sequel to the Japanese bestseller Shobai Kokoroe-cho (Business Handbook). This translated collection of essays and anecdotes reveals the inside man of late Japanese management guru Konosuke Matsushita, and his secret to keeping business in the black in good times and bad.

This timeless classic contains Matsushita's key observations on management, gleaned from more than half a century of business experience. His business philosophy was refreshingly idealistic and altruistic -- he believed that the mission of a manufacturer was to eliminate wants and to rid society of poverty -- and his success testifies that it is possible, even profitable, for a serious businessman to conduct himself and his business with a clean conscience. His words are encouraging in today's economic climate, in which the tension between corporate responsibility and profit-making is strongly felt.

According to Matsushita, "no matter how chaotic the world may seem, ['] one can improve his business techniques and make his business prosper." This book outlines the qualities of an effective manager, provides time-tested management tips, and discusses practical ways of running a business efficiently. Business Is People offers advice that will benefit anyone involved in managing a business and human resources.