BUSINESS RESEARCH METHODS

Business Research Methods is a core subject for undergraduate students pursuing either a Bachelor in Business Administration or in Economics. This book has a number of pedagogical features that provides the most current and comprehensive coverage of business research methods. Its student friendly design contains numerous examples illustrating real-world research and case studies in management, finance, accounting and other business areas. This book is divided into four major parts: (i) introduction, (ii) initial stages of research, data collection, measurement and sampling as well as data analysis, (iii) research reporting, and (iv) decision- making. This book will be different from current business research books available in the market as it will incorporate local case studies and examples which are based on a Malaysian context.