BUY NOW: CREATIVE MARKETING THAT GETS CUSTOMERS TO RESPOND T
Author: CESARI,RICK
ISBN: 9780470888018
RM89.77
Publisher,JOHN WILEY
Publication Date,
Format,
Weight,
No. of Pages, 224
The marketer responsible for the George Foreman Grill campaign discusses the secrets of successful direct response marketing including the techniques needed to build offers that get responses and how to build brand equity to drive retail sales.
