Canadian Sport Marketing
Author: O'Reilly, Norm, Ph.D./ Seguin, Benoit, Ph.D./ Abeza, Gashaw, Ph.D./ Naraine, Michael L., Ph.D.
ISBN: 9781718200944
RM742.56
Publisher,Human Kinetics
Publication Date,
Format, Paperback
Weight,
No. of Pages, 382
This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals--
