Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon
Publisher,Harpercollins Leadership
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 304
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson's quip from 1952 is still true: What's good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM's attempt to lead those transitions is as important as it is dramatic.
About The Author
David Welch is the Detroit bureau chief for Bloomberg News and also covers the auto industry for Bloomberg Businessweek magazine. He has been with Bloomberg for 12 years and was the Detroit bureau chief for BusinessWeek before that. He has written six cover stories about GM for BusinessWeek, as well as major articles and news-breaking coverage about all the major auto companies and related topics.
- Dimensions : 6.3 x 0.9 x 9.29 inches
