CHASING THE MONSTER IDEA:THE MARKETER`S ALMANAC FOR PREDICTI
Author: MUMAW,STEFAN
ISBN: 9780470915851
RM80.77
Publisher,JOHN WILEY
Publication Date,
Format,
Weight,
No. of Pages, 217
The author of Caffeine for the Creative Mind provides his "idea measurement" tools to sort out the hallmarks of an epic idea including the use of seven primary questions and real-work examples of ideas that succeeded or failed miserably.
