China in the New World

Why all large companies, no matter where their headquarters are located, must put China at the heart of their global strategies

The globalization that swept across the world from the 1990s to mid-2010s is over. In its place have come growing protectionism, geopolitical tensions, and a decline in the importance of multilateral bodies such as the World Trade Organization.

But while many countries are now turning in on themselves, one continues to turn outwards: building on its achievements of the last four-plus decades, China is now engaging with the world like never before.

In today’s increasingly multipolar world, China’s influence is on the rise. Its leading companies, tempered in China’s large and hyper-competitive markets, now stand at the forefront of technological change and innovation across an increasing number of industries.